Togethxr and iHeartMedia Partner for New Women’s Sports Podcast

A New Voice in the Women’s Sports Landscape

Togethxr, the media and commerce company co-founded by high-profile athletes including Alex Morgan, Sue Bird, Chloe Kim, and Simone Manuel, has announced a strategic partnership with iHeartMedia. The collaboration will produce a new weekly podcast titled Everyone Watches Women’s Sports, marking a significant expansion for the digital-first brand into the audio space.

According to reports from Variety and Yahoo, the podcast aims to leverage the growing cultural momentum behind women’s athletics. The show is designed to be a centerpiece of Togethxr’s content strategy, blending athlete-led perspectives with industry analysis. By partnering with iHeartMedia, the largest podcast publisher globally, Togethxr gains immediate access to a massive distribution network, signaling a professionalization of the niche women’s sports media category.

Core Developments in Media Strategy

The partnership arrives at a time when traditional and digital media entities are aggressively chasing the surging interest in women’s leagues. As noted by Sports Business Journal, the venture is not merely a content play but a business expansion intended to consolidate Togethxr’s influence. The brand has built its reputation on high-production-value digital storytelling, and this audio expansion is expected to translate its visual-heavy aesthetic into a conversational, long-form medium.

The title of the program itself serves as a programmatic statement. By framing the podcast as Everyone Watches Women’s Sports, the creators are leaning into the narrative that the perceived niche status of women's athletics is an outdated relic. The partnership with iHeartMedia provides the technical infrastructure and ad-sales power necessary to monetize this audience effectively, moving beyond social media engagement toward sustainable, long-term media revenue.

Why It Matters: The Commercialization of Women’s Sports

The launch of this podcast is a microcosm of the broader shift in how brands and media companies view women’s sports. For years, the sector was dismissed as a secondary market. However, recent data from Adweek highlights that blue-chip brands—including Disney, Google, and Etsy—are now actively seeking to associate themselves with the rising profile of women’s sports, particularly around events like the WNBA All-Star game.

The decision by Togethxr to move into audio reflects a sophisticated understanding of the modern sports fan. Today’s audience is increasingly fragmented, seeking deep-dive analysis and personality-driven content rather than just game highlights. By securing a weekly slot on the iHeartPodcast Network, Togethxr is positioning itself to own a portion of the listener’s weekly routine, creating a habitual connection that is vital for long-term brand loyalty. This move also serves as a proof-of-concept for other athlete-founded media companies, demonstrating that the path to growth involves multi-platform integration.

Differing Perspectives and Market Nuance

While the partnership has been received with optimism by industry observers, it also highlights the competitive nature of the current sports media landscape. Some analysts suggest that the podcast market is reaching a point of saturation, meaning that even well-funded projects must work harder to differentiate themselves. The success of Everyone Watches Women’s Sports will depend largely on its ability to maintain the authenticity that Togethxr’s founders are known for, while meeting the rigorous production standards expected by iHeartMedia’s corporate partners.

Furthermore, there remains an ongoing debate regarding the most effective way to cover women’s sports. Some industry commentators argue that the focus should remain on performance and competitive integrity, while others—including proponents of the Togethxr model—believe that lifestyle, culture, and social commentary are the essential levers needed to expand the audience beyond the traditional sports fan. This podcast is poised to sit directly at the intersection of those two philosophies.

Looking Ahead

As of July 7, 2026, the specific release date for the inaugural episode has not been disclosed, though industry sources indicate that the production is well underway. The partnership is expected to include cross-promotional efforts across both iHeartMedia’s terrestrial radio stations and its digital platforms, providing a massive megaphone for the content.

For the industry, the metric of success will be whether this podcast can attract a diverse advertiser base that aligns with the values of the athletes involved. If the project succeeds, it could set a new blueprint for how athlete-led media companies build sustainable, cross-media empires. As the demand for women’s sports coverage continues to outpace supply, the launch of this podcast represents a tactical move to capture the attention of a demographic that is no longer content to wait for mainstream coverage to catch up to their interests.