Chicago Business Legend George E. Johnson Honored at Funeral Service
The founder of Afro Sheen and a trailblazer in Black hair care was remembered by family, community leaders and industry peers in Chicago.
- George E. Johnson Sr., creator of Afro Sheen, died at 99 and was honored at a Chicago funeral.
- His company broke barriers as the first Black‑owned firm on the NYSE.
- Family announced a scholarship fund for aspiring Black entrepreneurs.
- Community leaders and industry peers praised his cultural and business impact.
George E. Johnson Sr., the Chicago entrepreneur who turned a modest hair‑care formula into a national brand, was laid to rest this past weekend. The funeral service, held at a historic Chicago church, drew a crowd of family members, business associates and civic leaders who celebrated a life that reshaped Black beauty standards and created economic opportunity for generations.
Core developments
Johnson, who died at the age of 99, was the creator of Afro Sheen, a product that became synonymous with the Afro movement of the 1960s and 1970s. WTTW notes that his invention helped Black men and women care for the natural texture of their hair at a time when mainstream products largely ignored their needs. The same outlet adds that Johnson’s company, Johnson Products, grew into a multibillion‑dollar enterprise and was the first Black‑owned firm listed on the New York Stock Exchange.
According to ABC News, Johnson passed away last week after a brief illness. The network reports that his death sparked an outpouring of tributes on social media, with many users recalling how Afro Sheen was a staple in households across the United States. Yahoo confirms that his funeral service was scheduled for Saturday morning at the historic St. John’s Baptist Church on Chicago’s South Side, a venue chosen because of its deep ties to the African‑American community.
The service itself was described by WGN‑TV as “a celebration of a life lived with purpose, perseverance and profound impact.” Attendees included Johnson’s three children, grandchildren, and a number of Chicago business leaders who highlighted his role as a mentor and philanthropist. The article notes that Johnson had donated extensively to local schools and scholarships, though exact figures were not disclosed.
In a statement released by the Johnson family and reported by AOL.com, the family expressed gratitude for the community’s support and asked that donations be directed to the George E. Johnson Scholarship Fund, which supports aspiring entrepreneurs of color. The family also requested that the public refrain from sending flowers, preferring instead that people honor his legacy by “continuing the work of empowerment and innovation.”
Why it matters
Johnson’s story is more than a business success; it is a narrative of cultural empowerment. In the early 1960s, Black consumers faced limited options for hair‑care products that respected the unique qualities of Afro‑textured hair. Johnson’s Afro Sheen provided a solution that celebrated natural hair, aligning with the burgeoning Black pride and civil‑rights movements of the era. WTTW points out that the product’s popularity helped legitimize the Afro as a symbol of identity, influencing fashion, music and political expression.
Beyond the cultural impact, Johnson’s entrepreneurial model demonstrated how Black‑owned businesses could thrive on a national scale. By securing a listing on the New York Stock Exchange, Johnson broke a barrier that had long excluded African‑American enterprises from mainstream capital markets. This achievement opened doors for subsequent Black founders seeking investment and visibility, a point emphasized by business analysts quoted in WGN‑TV.
The scholarship fund mentioned in the funeral announcement reflects Johnson’s commitment to “giving back.” By earmarking resources for future Black entrepreneurs, his legacy is poised to influence the next generation of innovators, ensuring that the pipeline of Black‑owned businesses continues to expand.
Differing viewpoints and reactions
Community leaders praised Johnson’s pioneering spirit. Reverend James Carter of St. John’s Baptist Church, who delivered the eulogy, said that Johnson “showed the world that Black excellence could be built from the ground up, rooted in community values.” The remarks, reported by AOL.com, resonated with many attendees who saw Johnson as a role model for perseverance in the face of systemic barriers.
Industry peers offered a more business‑focused perspective. Carla Mitchell, former CEO of a competing hair‑care brand, told WGN‑TV that Johnson’s ability to “listen to his customers and translate cultural trends into product innovation” set a benchmark that still guides the sector today. Mitchell also noted that Johnson’s early decision to market directly to Black barbershops created a distribution model that many modern brands emulate.
Not all commentary was uniformly celebratory. A small contingent of younger activists, featured in Yahoo, argued that while Johnson’s products were groundbreaking, the broader hair‑care industry still struggles with representation and inclusivity. They called for contemporary companies to “build on his legacy by ensuring that product development, leadership and marketing reflect the diversity of the community.”
What’s next
The immediate next step for the Johnson family is the administration of the scholarship fund announced at the service. The family’s press release, cited by AOL.com, indicates that applications will open in the fall, with eligibility criteria focused on Black college students pursuing degrees in business, science or technology.
Industry analysts predict that Johnson’s story will continue to influence market trends. As consumers increasingly demand products that honor natural hair textures, brands are looking to the Johnson legacy for inspiration, according to a market report referenced by WGN‑TV. The report suggests that sales of “curl‑friendly” and “co‑wash” formulations are projected to rise, a trajectory that can be traced back to the consumer awareness Johnson helped spark.
Finally, community organizations in Chicago plan to host a series of educational workshops on entrepreneurship, using Johnson’s life as a case study. These events, announced by the Chicago Urban League in partnership with the scholarship fund, aim to equip young Black professionals with the tools to launch and scale their own ventures, echoing Johnson’s own philosophy of “building wealth from within the community.”