Samsung Expands Micro RGB TV Lineup with Enhanced Color & AI for 2026

Samsung to Expand Premium Micro RGB TV Lineup in 2026, Betting on Demand for Superior Picture Quality

LAS VEGAS – Samsung Electronics announced plans to significantly expand its Micro RGB television lineup in 2026, offering models ranging from 55 to 115 inches. The move signals a growing consumer appetite for premium display technology and reflects a broader trend toward larger, more immersive home entertainment experiences.

The expanded range builds upon Samsung’s initial foray into Micro RGB technology with its 115-inch model unveiled in 2025. The new lineup promises enhanced color accuracy, clarity, and intelligent processing capabilities, aiming to set a new standard for high-end televisions.

“Consumers are increasingly discerning about picture quality, and it’s becoming a key driver in their purchasing decisions,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “With our expanded Micro RGB line, we’re offering a premium experience across a wider range of screen sizes to fit modern living spaces.”

Micro RGB: A Deep Dive into the Technology

At the heart of Samsung’s push is Micro RGB technology, which utilizes self-emissive red, green, and blue LEDs smaller than 100 micrometers. This allows for precise light control and improved color accuracy. The company is also integrating advanced image processing technologies, including 4K AI Upscaling Pro and AI Motion Enhancer Pro, to further refine brightness, smooth motion, and enhance sharpness.

Key features of the 2026 Micro RGB lineup include:

• Micro RGB AI Engine Pro: A next-generation AI chipset designed for frame-by-frame precision, realism, and enhanced color vibrancy through Micro RGB Color Booster Pro and Micro RGB HDR Pro.
• Micro RGB Precision Color 100: Achieving 100% coverage of the BT.2020 color gamut, certified by VDE, for hyper-realistic tones and brilliant brightness.
• Vision AI Companion: Samsung’s multi-agent platform, powered by a large language model (LLM), offering conversational search, interactive Q&A, proactive recommendations, and access to AI-powered applications like simultaneous translation and generative wallpaper.
• Glare Free Technology: Samsung’s patented technology minimizes reflections, preserving color clarity and contrast in various lighting conditions.
• Enhanced Audio: Dolby Atmos^®, Adaptive Sound Pro, Q-Symphony, and the new Eclipsa Audio system for immersive 3D sound.

The Rise of the Premium TV Market

The demand for premium televisions is being fueled by several factors, including the increasing availability of high-quality content through streaming services and a growing desire for cinematic experiences at home. According to a recent report by Consumer Reports, 4K HDR TVs are becoming increasingly popular, with consumers willing to pay a premium for improved picture quality. Consumer Reports.

This trend aligns with broader economic data indicating a shift in consumer spending towards experiences and high-quality goods. A 2023 study by Deloitte found that consumers are prioritizing quality and durability over price when making purchasing decisions, particularly in the electronics sector.

CES 2026 Preview

Samsung will showcase its new Micro RGB lineup at CES 2026 in Las Vegas, January 6-9. The company views the event as an opportunity to demonstrate its commitment to innovation and to solidify its position as a leader in the premium display market. The expanded lineup is designed to cater to a wider range of consumer preferences and living spaces, offering a premium viewing experience regardless of room size.