Dubai Doubles Down on Media Sector, Targeting 3% GDP Contribution by 2033

DUBAI, UAE – Dubai is significantly escalating its investment in the media sector, setting an ambitious goal to more than double its contribution to the emirate’s gross domestic product (GDP) – from 1.4% currently to 3% by 2033. The push, unveiled following a high-level review led by Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, signals a strategic bet on media as a key driver of economic diversification and global influence.

A New Regulatory Framework for Growth

The initiative comes on the heels of a recent overhaul of the media sector’s regulatory framework. Law No. (29) of 2024 transferred regulatory oversight to the Dubai Media Council (DMC), a move officials say will streamline processes and foster a more competitive environment. Mona Al Marri, Vice Chairperson and Managing Director of the DMC, emphasized the impact of this shift, stating it enables the Council to implement development plans efficiently and align with international standards. This includes a more robust system for issuing permits and licenses, balanced with a commitment to preserving Emirati culture and values.

This regulatory strengthening is crucial, particularly as Dubai seeks to attract foreign investment and position itself as a regional media hub. The UAE, as a whole, has been actively working to diversify its economy away from oil, and the media sector is seen as a vital component of that strategy. According to the World Bank, the UAE’s non-oil GDP growth averaged 4.6% between 2010 and 2019, demonstrating the success of diversification efforts, and the media sector is poised to contribute significantly to future growth.

Investing in Talent and Digital Transformation

Sheikh Ahmed underscored the importance of public-private partnerships and a clear regulatory landscape to support the sector’s expansion. The government is committing resources to provide the infrastructure needed for media companies to innovate and scale, aligning with the broader objectives of the Dubai Economic Agenda D33. A key focus will be accelerating digital transformation across the media landscape, recognizing its role in public awareness, future planning, and bolstering Dubai’s global standing.

This digital push isn’t merely about adopting new technologies; it’s about creating platforms capable of engaging audiences both domestically and internationally. Dubai Media Incorporated (DMI) is already moving in this direction, with its integrated digital strategy – recently approved by Sheikh Ahmed – focusing on advanced content development, original productions, and partnerships with technology leaders. The expansion of DMI’s “Awaan” platform for television content across multiple markets is a prime example of this strategy in action.

Film, Gaming and the Rise of Emirati Content

Recognizing the growing importance of the entertainment industry, the DMC has established new committees dedicated to film and gaming. The launch of the first Dubai Film and Games Forum within the Arab Media Summit 2025 highlights this commitment. These initiatives are designed to attract investment, foster local talent, and position Dubai as a destination for creative industries.

Alongside these new committees, the DMC is investing heavily in talent development programs, including the Media Leadership Programme, the Media Knowledge Exchange Programme, and the Emirati Media Talent Pledge. Collaborations with regional and international media organizations are also being expanded to provide Emirati professionals with global-standard skills and experience. This focus on nurturing local talent is critical for ensuring the long-term sustainability of the sector.

A Global Hub for Media Innovation

The ambition to reach a 3% GDP contribution by 2033 is substantial, but officials believe it is achievable. The strategy hinges on attracting foreign investment, boosting media exports, and expanding the global reach of Dubai’s strategic communications. The emphasis on original, globally relevant Emirati content – particularly content geared towards youth – is seen as a key differentiator.

The global media and entertainment market is projected to reach $821.40 billion in 2024, according to Statista, presenting a significant opportunity for Dubai to capture a larger share of this growing market. By fostering a vibrant and innovative media ecosystem, Dubai aims to not only diversify its economy but also solidify its position as a leading global hub for media creativity and talent.

The meeting concluded with Sheikh Ahmed engaging with participants from DMI’s “Media Pioneer Programme – Emirati Photographer” and the “Leaders Diploma Program,” reinforcing the commitment to developing the next generation of Emirati media leaders.